First Artist PR specialises in raising clients' profiles across all media, with particular strengths in broadcast and print press. All PR accounts are handled by senior staff working with strong contacts at editor levels of TV shows and newspapers. First Artist also develops TV shows with and around our clients and we handle specific media campaigns, press launches and parties on their behalf.

WellChild

 Getting sick children better

  • Every 30 minutes, a baby is born with a genetic disorder

  • Today 4 families have been told the devastating news that their child has cancer

  • Each week 30 children are struck down by meningitis and 3 die

  • There are over 5,000 known rare disorders. They affect children and adults and many are long-term, progressive and disabling.

WellChild is dedicated to supporting sick children, whatever their illness. WellChild work to find ways to prevent and cure childhood disease and illness and to improve the treatment and care of sick children.

For more than 25 years, WellChild have been instrumental in improving the treatment of many childhood illnesses from cancer to diabetes, to meningitis, cystic fibrosis and liver disease.

Richard &Hellen Ward

Six times British Hairdresser of the Year Nominee Richard Ward and his wife Hellen run one of the country’s most glamorous salons in the prestigious Duke of York Square, in London’s Sloane Square.

At over 5000 sq ft and with 75 staff, their award-winning hair salon and Metrospa is renowned for offering the most innovative and trend-setting services in the industry. The salon was recently voted Salon of the Year in the 2006 Hair Magazine Awards.

The salon services the hair and beauty needs of over 1000 clients per week on average, an unparalleled celebrity list and their careers have also spun into TV.

Dr Gillian McKeith - nutritionist and star of "You Are What You Eat" - TV and Book.

First Artist took on Gillian's representation from early 2003 and has since developed her  into one of the country's most famous faces. We introduced her to Celador TV, resulting in the hit Channel 4 series "You Are What You Eat". First Artist also handled Dr. McKeith's phenomenally successful book to accompany the series, which shot to no.1 on the national best-sellers list and remained there for several months. It has now sold in excess of 1.3 million copies and has been followed by another no.1 best-selling book "You Are What You Eat Cookbook" and "Dr Gillian McKeith's Ultimate Health Plan".

Gillian's "Shopping Guide" is published by Penguin and in shops from 4th January 2007.

As well as developing the TV and books for Dr. McKeith, we organised a range of national interviews, including TV and radio appearances, as well as a range of regional interviews. Her show was pick of the day in nearly all national TV listings, with extended features in The Mirror, a serialisation in The Daily Mail, a piece in Now Magazine, The Sun and many others. Gillian is a regular columnist for Closer Magazine and  The Mirror newspaper.

Frank Usher Fashions

This classic brand is undergoing a renaissance with its new collections, with a fresh new look and exciting new designers. The new ranges evoke a glamorous style, mixing eveningwear with some tailored classics to suit all ages.

Frank Usher has four key clothes ranges, as well as a range of accessories including hats, jewellery and stylish umbrellas: 

Frank Usher - Classics with a modern twist. A stylish new range combining slinky evening numbers with elegant daywear and striking tailored clothing.

Dusk - a sexy new collection aimed at the younger, funkier market. 

Quintesse - An inspired and up-to-the-minute range for curvier ladies as worn by TV celebrities such as This Morning's Alison Hammond.

Coterie - A couture-inspired collection, perfect for weddings, social events and special occasions. 

Website: www.frankusher.co.uk

Spinach & Agushi

Chefs Lloyd Mensah & Adwoa Hagan-Mensah appeared on the Restaurant TV programme on BBC2 with Raymond Blanc.

They run a successful catering company, specialising in Ghanaian cuisine, called Jollof Pot and they are planning to open a restaurant, named after the one in the show, called Spinach & Agushi, in 6 months time.

In the first month of their PR contract, First Artist secured features in The Restaurant magazine, Marie Claire, BBC Radio London, thelondonpaper and London Lite.

As well as catering for high profile events, such as the MBE Awards after party for June Sarpong, at the House of Lords, Lloyd & Adwoa run 3 market stalls across London and customers include the director of Atonement and Pride & Prejudice, Joe Wright, soul singer Alexander O’Neal and DJ Lisa I’Anson. www.spinachandagushi.co.uk

Marisa Peer

Celebrity Fit Club’s Marisa Peer’s book, ‘You Can Be Thin’, is out in shops January 3rd 2008, priced £9.99. The book has been serialised in the Daily Mirror, written up in The Daily Mail and You magazine, is due for a big feature in March's Elle magazine and is already in the Amazon top 100 bestseller list.

Voted Best hypnotherapist in Tatler magazine’s “Britain’s 250 Best Private Doctors 2007” and Men’s Health magazine “Best British Therapist”, Marisa has drawn on her skills to teach people how to change their attitude towards food rather than dieting to lose weight.

The reader’s progress through the book is a hypnotherapy treatment in itself.
www.marisapeer.com

Past PR Campaigns

Sargent Cancer Care for Children

First Artist supported Sargent for four years before being asked to handle the charity's PR account from early 2003. We enlisted a number of high profile celebrities to support the charity, including Lord Brocket, who chose Sargent to benefit from his jungle adventures in "I'm A Celebrity - Get Me Out of Here", raising more than £150,000 with his efforts. NCI has helped to organise events such as "Practiceathon", "Bounceathon" and the charity's annual Christmas Concert at the Royal Albert Hall. We have also recruited donors and committee fund-raisers and we have raised the charity's profile through numerous national press features.

Mums In Control

Rachael Taplin founded Mums in Control (www.mumsincontrol.co.uk) with her husband John three years ago. She's devised a unique "Business in a box" which other mums and people who want to work from home can buy to set themselves up with a ready-made business.

Lisa Eldridge

Lisa Eldridge has become one of the most highly regarded make-up artists on the international beauty and fashion circuits today. The list of celebrities she has made up reads like a who's who of the world's most glamorous women including Cameron Diaz, Liz Hurley, Heather Graham, Kate Moss, Heidi Klum, Cate Blanchet, Jade Jagger and Selma Hayek.

Lisa began working with established British cosmetics brand, No.7, as their Creative Director in 2003, working on the re-design and re-launch of this cult brand. The position involved using all of her vast experience in product development, formulation, colour, design, consultant training and P.R. The result of this collaboration can be seen in stores throughout the U.K and Ireland. New No.7 is currently being launched into the US, across Europe and the Far East.

Dermot O'Connor

First Artist led a successful PR campaign to promote Dermot’s book "The Healing Code - the Five keys to Overcoming Serious Illness".


Professor Ian Craft and the London Fertility Centre: First Artist handled PR for this controversial fertility expert for a year from 2002-3. During that time, we secured a range of newspaper interviews for him and also some high-profile national features on his success stories. We also organised a number of media guest slots and helped him to develop a full PR strategy.

Penny Stokes video: 42 year old single mother Penny felt so passionately that there was not enough information for young people on sex education and contraception that she put her life savings into producing an educational video and persuaded Dr Hilary Jones to present it. Following the publicity generated by NCI the video sold in its thousands.

Mark Jeffries - finance guru - short-term campaign to tie in with the departure of Iain Duncan Smith with whom Mark worked on his speaking skills, promoting Mark's skills as an advisor and consultant securing newspaper coverage and television appearances . Mark was also recently featured in "The New Servants" for BBC2 showcasing his work as an image and presentation coach and featuring him going into blue-chip companies

Philip Silverstone - wine expert - "Wine-tertainer" Philip wanted to enhance his profile in the UK following his star status in the US. We secured appearances on "Ready Steady Cook", "The Terry and Gaby Show", "Good Food Live", and also a feature in The Metro Newspaper, a regular column in Angel magazine, and regular spots on Talksport, LBC and BBC London.